Badminton: BAM to gear up stronger with Petronas as main sponsor

PETALING JAYA: The Badminton Association of Malaysia (BAM) are very well-oiled to chart new milestones for Malaysian badminton with Petronas stepping in as the new main sponsor.

The national oil and fuel agency, which is the only Malaysian corporation in the Fortune World wide 500 major businesses, signed a three-12 months sponsorship arrangement with BAM by its subsidiary Petronas Dagangan Berhad yesterday.

Petronas will also become the title sponsor of BAM’s flagship event – the Malaysian Open – using put from June 28 to July 3 in Kuala Lumpur.

The Academy Badminton Malaysia will also be recognised as Petronas ABM from now. As aspect of the sponsorship deal, the Petronas brand will be prominently shown on the national staff jerseys, starting with the All-England from March 16-20.

Petronas Dagangan will also grow to be BAM’s official gasoline spouse. Its sponsorship involves gasoline and lubricants source along with other Mesra merchandise this sort of as mineral water and hand sanitisers.

The valuable sponsorship assistance from Petronas will enable boost the training and planning of the nationwide gamers, primarily in the run-up to 2024 Paris Olympics, as very well as contribute to BAM’s in general development programme.

Viewpoint intelligent, BAM president Tan Sri Norza Zakaria described it as a historic working day for the national body.

“It’s the most important sponsorship we have managed to safe. This will elevate BAM’s stature to environment course level to be involved with Petronas, which is a worldwide manufacturer,” he claimed. “On our facet, it will give us much more options to make our preparation for 2024 Paris Olympics even extra good.

“We will still keep on to emphasis on our core small business, which is to groom and acquire globe course gamers.

“We now have a single of the very best badminton academies in the environment and we search forward to a long-term romance with Petronas.

“It is really highly-priced to retain our academy and we expend considerably time and means canvassing for money every 12 months to deal with our expenditures. But with the sizeable contribution from Petronas, we can change our aim to setting up Malaysia as 1 of the world’s badminton powerhouses,” claimed Norza.

Petronas Dagangan handling director and chief government officer Azrul Osman Rani did not disclose the value of the sponsorship offer but claimed it was in type and monetary value.

“Badminton resonates perfectly amongst Malaysians and is a person of the most well-liked and obtainable athletics in the country and globally.

“The partnership is an exceptional option for us to promote the Petronas model at different national and worldwide tournaments,” he stated.